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Channel: Digital storytelling for Startups Archives - Peerbagh
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Entre-SLAM Ann Arbor: What’s Your Startup Story?

On December 14th earlier this year, I attended the finals of the Entre-SLAM event in Ann Arbor. It’s a business storytelling event. Founders share their startup story with the audience and judges after...

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Monthly Roundup: How Can You Get Ahead In Content Marketing?

It’s been a while since I wrote the last monthly round up, and frankly it hardly feels like we’re already in the second month of a very new year! I’ve honestly had no time to think through how time has...

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How To Make Your Product Story Successful

Writing product stories, case studies and content in general around your product has one overarching purpose- convince and convert. You want the customer to read, get wowed and be interested to contact...

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Content Marketing For E-Commerce: A Stepwise Guide For Beginners

This is a guest post by Olga Rabo from Berlin, Germany and Olga shares her tips on Content Marketing for E-Commerce players. Take a few notes, we know a ton of you people are interested in this topic!...

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Which Emotions Do Authentic Brand Stories Evoke?

It’s easy to think of authenticity as a buzzword. But just because everyone’s using it doesn’t make it less important. It’s pertinent that we think through the tenets of authentic brand stories. And...

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5 Secret Ingredients to a Remarkable Story Structure

If you’ve been dabbling in corporate storytelling, this is a good time to think through how to take your stories to another level. It’s important to master the secret ingredients to a remarkable story...

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How To Be A Thought Leader And Tell Your Story

Recently, I attended the Qualtrics organized CX week, where I heard author Fernando Pizarro speak on how to be a thought leader and tell your story. Some of his thoughts were very interesting, and I am...

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Your Customers Don’t Need Better Products. They Need Better Stories!

In 2008, I was in India working with one of the world’s largest consulting firms. I was working for a Hi-Tech client that was keenly following Nokia’s strategies (yes, there was a time). Steve Jobs had...

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3 Brands Using Inspiring Mobile Storytelling Techniques

The tenets of storytelling remain the same, and yet it feels different with the media today. Brands are available not just on one, but multiple screens- from a large 60 inch TV set to a small mobile...

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What Do Pepsi and Shea Moisture’s Recent Issues Teach Us About Brand...

Pepsi was recently in a soup as it tried to hop on to the activist bandwagon and released what critics called a ‘tone deaf’ advert with Kendall Jenner. It appeared to solve police brutality issues,...

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Questions to Brand Leaders Creating Things That Matter

This is a great collection of questions for brand leaders who carry the weight or the privilege of making things that matter. Questions that Matter to Brand Leaders Does what I do count? Does what I do...

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[Podcast] The Business of Authentic Storytelling Through Art

Grateful to have been interviewed by Andrea Catherine, the host of the Fearless Self-Love Podcast. You can listen to the episode on iTunes or the link below. I’ve copied the show notes to help navigate...

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10 Ultimate Storytelling Skills That Make Your Brand And Stories Remarkable

Storytelling began in pre-historic times. For writers, communicators and business owners, storytelling helps you keep the audience or reader glued in and find an emotional connect. Many […] The post 10...

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What’s The Best Writing Advice I have Ever Received?

As writers, we often hit roadblocks and whenever that happens, we look for inspirations and advice, mostly from other writers. While it is true that everyone […] The post What’s The Best Writing Advice...

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