Entre-SLAM Ann Arbor: What’s Your Startup Story?
On December 14th earlier this year, I attended the finals of the Entre-SLAM event in Ann Arbor. It’s a business storytelling event. Founders share their startup story with the audience and judges after...
View ArticleMonthly Roundup: How Can You Get Ahead In Content Marketing?
It’s been a while since I wrote the last monthly round up, and frankly it hardly feels like we’re already in the second month of a very new year! I’ve honestly had no time to think through how time has...
View ArticleHow To Make Your Product Story Successful
Writing product stories, case studies and content in general around your product has one overarching purpose- convince and convert. You want the customer to read, get wowed and be interested to contact...
View ArticleContent Marketing For E-Commerce: A Stepwise Guide For Beginners
This is a guest post by Olga Rabo from Berlin, Germany and Olga shares her tips on Content Marketing for E-Commerce players. Take a few notes, we know a ton of you people are interested in this topic!...
View ArticleWhich Emotions Do Authentic Brand Stories Evoke?
It’s easy to think of authenticity as a buzzword. But just because everyone’s using it doesn’t make it less important. It’s pertinent that we think through the tenets of authentic brand stories. And...
View Article5 Secret Ingredients to a Remarkable Story Structure
If you’ve been dabbling in corporate storytelling, this is a good time to think through how to take your stories to another level. It’s important to master the secret ingredients to a remarkable story...
View ArticleHow To Be A Thought Leader And Tell Your Story
Recently, I attended the Qualtrics organized CX week, where I heard author Fernando Pizarro speak on how to be a thought leader and tell your story. Some of his thoughts were very interesting, and I am...
View ArticleYour Customers Don’t Need Better Products. They Need Better Stories!
In 2008, I was in India working with one of the world’s largest consulting firms. I was working for a Hi-Tech client that was keenly following Nokia’s strategies (yes, there was a time). Steve Jobs had...
View Article3 Brands Using Inspiring Mobile Storytelling Techniques
The tenets of storytelling remain the same, and yet it feels different with the media today. Brands are available not just on one, but multiple screens- from a large 60 inch TV set to a small mobile...
View ArticleWhat Do Pepsi and Shea Moisture’s Recent Issues Teach Us About Brand...
Pepsi was recently in a soup as it tried to hop on to the activist bandwagon and released what critics called a ‘tone deaf’ advert with Kendall Jenner. It appeared to solve police brutality issues,...
View ArticleQuestions to Brand Leaders Creating Things That Matter
This is a great collection of questions for brand leaders who carry the weight or the privilege of making things that matter. Questions that Matter to Brand Leaders Does what I do count? Does what I do...
View Article[Podcast] The Business of Authentic Storytelling Through Art
Grateful to have been interviewed by Andrea Catherine, the host of the Fearless Self-Love Podcast. You can listen to the episode on iTunes or the link below. I’ve copied the show notes to help navigate...
View Article10 Ultimate Storytelling Skills That Make Your Brand And Stories Remarkable
Storytelling began in pre-historic times. For writers, communicators and business owners, storytelling helps you keep the audience or reader glued in and find an emotional connect. Many […] The post 10...
View ArticleWhat’s The Best Writing Advice I have Ever Received?
As writers, we often hit roadblocks and whenever that happens, we look for inspirations and advice, mostly from other writers. While it is true that everyone […] The post What’s The Best Writing Advice...
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